About

Founded to navigate and create. We're on a journey to change the world around us.

About us
Our Story
Canoe was founded in April 2022 to change the world around us. We create work that enriches lives and pushes towards a more meaningful and responsible world. Our partnership is based on trust and an ambition to build an agency of inspired minds and diverse creative thinkers.
Our reason
Mission
Canoe believes that design has the power to navigate and transform the future. We create valuable solutions, with an approach grounded in insight, built on collaboration and executed in detail.

We are committed to our clients and understanding their needs. We develop long term relationships, which fosters trust and respect which flows both ways. We are independent. We work multidisciplinary across strategy, service, digital and organisational design. We collaborate with the brave to deliver bespoke solutions which transforms the future.
Vision
Our vision is simple, design a future for those we love.

Values

Be warm and true

01

Foster an environment of genuine compassion, trust and authenticity.

Values

Explore

02

Venture beyond the usual boundaries to discover new opportunities, solutions and ideas.

Values

Be transparent

03

Maintain open and honest communication about decisions, processes and outcomes.

Values

Have guts n' grit

04

Have courage and determination. Make bold decisions and venture into uncharted waters.

Values

Own it

05

A mindset of personal responsibility, long-term thinking, and proactive initiative.

Values

Have fun!

06

Embrace a positive, playful attitude even during difficulty, finding joy in the challenge.

Domains

Canoe works within a variety of sectors, focusing on using design thinking and innovation to solve complex problems and create meaningful solutions.

01

Healthcare

Offering innovative solutions to improve patient care and healthcare services through design thinking. This includes streamlining patient centered services and products, enhancing healthcare delivery models, and creating more efficient and empathetic healthcare environments.

02

Technology

Assisting tech companies and startups in designing user-friendly digital products, services, and experiences. This encompasses everything from SaaS development to digital transformation strategies for traditional businesses aiming to navigate the digital landscape effectively.

03

Financial services

Innovating in the finance sector to create more accessible, user-friendly financial products and services. This includes redesigning banking experiences, developing fintech solutions, and enhancing customer engagement through digital platforms.

04

Education and training

Transforming educational and learning experiences and environments to better meet the needs of users. Projects focus on learning journeys, educational tools, online learning platforms, to encourage collaborative learning and growth.

05

Public sector

Collaborating with public institutions to improve public services through service design thinking. Focusing on streamlining processes, enhancing citizen engagement, and developing services that are more accessible and effective.

06

Energy

Emphasising sustainable innovation in renewable energy to address climate change and enhance efficiency in oil and gas operations through innovative, sustainable practices, and technologies.

Clients