Trond Dagsland

Product and Service Design

Learning and Development

Trond Dagsland

Co-founder, service designer & CEO

Trond is a co-founder of Canoe and a service designer with 15 years of experience designing products, services and organisations for public and private clients. He combines passionate user experience design with transformation and behaviour change, drawing on his background as a trained musician and actor to lead learning and cultural development initiatives. Trond has held leadership roles as Regional Director at EGGS Design and CEO at Canoe, working across health, public sector, mobility, energy and larger cultural institutions such as theatres and museums.

Key competencies
  • Service design and implementation focused on behaviour and culture change, designing services and competence programmes linked to major building projects and organisational transitions, with strong focus on learning and cultural development
  • Inclusive co-creation processes across complex stakeholder landscapes, facilitation and process leadership with experience from theatres, museums, hospitals, municipalities and mobility companies, creating space for exploration and collaboration
  • Learning design and behaviour training, drawing on theatre background to deliver practical behaviour training and train-the-trainer programmes, designing engaging and transformative learning journeys for large-scale change initiatives (won DOGA Mark for Design twice)
Recent project highlights
  • Mobility and transport: Kolumbus (culture-building for better passenger experience, Bylinjen bus concept, train-the-trainer programmes across Rogaland)
  • Health and public sector: Stavanger University Hospital (employee-centred transition programme), Stavanger Municipality (multiple service and organisation development projects), Avinor/Oslo Airport (22,000 staff learning journey for new terminal)
  • Other and culture: Shell Norway (Reshape reorganisation), Aker BP (digital transformation and employee change journey), Sparebanken Vest, Sjøfartsdirektoratet, Faktisk.no, Rogaland County Council, multiple municipalities and larger cultural institutions (including theatres and museums) on sustainability, inclusion and community development projects

Sectors

Energy
Health
Mobility
Public & Government

Years of experience

15

Key client experience

Contact

LinkedIn
+47 975 36 592

And the rest of the team

Account Management

Camilla Kaalaas Østvik

Account manager

Account Management

Lina Stranger-Johannessen

Account manager

Anders Instebø, Product and Organisational Designer at Canoe

Product and Service Design

Organisational Change

Anders Instebø

Product and organisational designer

Annie Hjelmervik, Co-founder and Service Designer at Canoe

Product and Service Design

Annie Hjelmervik

Co-founder and service designer

Tina Grønnevik, Organisational Designer at Canoe

Organisational Change

Tina Grønnevik

Organisational designer

Martin Klausen, Product Designer at Canoe

Product and Service Design

Martin Klausen

Product designer

Nick Merrigan, Co-founder and Product Designer at Canoe

Product and Service Design

Nick Merrigan

Co-founder and product designer

Mats Eikemo, Co-founder and Product Designer at Canoe

Product and Service Design

Mats Eikemo

Co-founder and product designer

Anders Attramadal, Co-founder and Organisational Designer at Canoe

Organisational Change

Anders Attramadal

Co-founder and organisational designer

Irene Grastveit, Organisational Designer at Canoe

Learning and Development

Organisational Change

Irene Grastveit

Organisational designer

Morten Mønness, Co-founder and Organisational Designer at Canoe

Organisational Change

Morten Mønness

Co-founder and organisational designer

Yee Shin Tan (Shin), Product Designer at Canoe

Product and Service Design

Yee Shin Tan (Shin)

Product designer

Product and Service Design

Linn Johansson

Product designer

We're a small, deliberate team. We take on work that matters, in energy, health, and mobility, among other sectors, and we hold a high bar on how we do it. If you bring genuine expertise across several areas, a strong point of view, and care about craft, we'd love to talk.