Trond Dagsland
Trond is a co-founder of Canoe and a service designer with 15 years of experience designing products, services and organisations for public and private clients. He combines passionate user experience design with transformation and behaviour change, drawing on his background as a trained musician and actor to lead learning and cultural development initiatives. Trond has held leadership roles as Regional Director at EGGS Design and CEO at Canoe, working across health, public sector, mobility, energy and larger cultural institutions such as theatres and museums.
Key competencies
- Service design and implementation focused on behaviour and culture change, designing services and competence programmes linked to major building projects and organisational transitions, with strong focus on learning and cultural development
- Inclusive co-creation processes across complex stakeholder landscapes, facilitation and process leadership with experience from theatres, museums, hospitals, municipalities and mobility companies, creating space for exploration and collaboration
- Learning design and behaviour training, drawing on theatre background to deliver practical behaviour training and train-the-trainer programmes, designing engaging and transformative learning journeys for large-scale change initiatives (won DOGA Mark for Design twice)
Recent project highlights
- Mobility and transport: Kolumbus (culture-building for better passenger experience, Bylinjen bus concept, train-the-trainer programmes across Rogaland)
- Health and public sector: Stavanger University Hospital (employee-centred transition programme), Stavanger Municipality (multiple service and organisation development projects), Avinor/Oslo Airport (22,000 staff learning journey for new terminal)
- Other and culture: Shell Norway (Reshape reorganisation), Aker BP (digital transformation and employee change journey), Sparebanken Vest, Sjøfartsdirektoratet, Faktisk.no, Rogaland County Council, multiple municipalities and larger cultural institutions (including theatres and museums) on sustainability, inclusion and community development projects













