Lysir
Anchoring strategy and communications for climate-driven innovation
Lysir is a Norway-based biotech upcycling company that transforms discarded resources into high-value, circular products. The team specialises in repurposing surplus carrots from Rogaland into premium supplements, packaging materials, and vodka.
The challenge
Together with Lysir we have set out to pioneer biotech upcycling. Using biological science to turn discarded food into carbon-neutral products.
The ambition requires, clarifying product and market focus, and building a credible, investor-ready business to attract growth and have real impact.
What we did
Canoe joined Lysir as a co-founder, shaping the company's strategy, products, and communications from the ground up. Our work includes setting up organisational structures, defining product pillars and value propositions, and translating complex scientific concepts into clear, investor-facing narratives.
Together, we’re turning big ambitions into practical steps, from product positioning and brand tone to detailed investment materials.
Impact
Lysir is an ongoing project. We are actively developing the business case, preparing investor pitches, and supporting technology validation as the company advances towards launch and growth.
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