Camilla Kaalaas Østvik

Account manager

Camilla is an account manager at Canoe with a background in business development, strategy, and commercial operations. She holds a Bachelor's degree in Business Administration and Economics from Copenhagen Business School and is currently completing an MSc in Strategy, Organisation and Leadership at CBS. With experience spanning business development consulting, retail, and community care, she brings strong commercial instincts and a people-first approach to her work at Canoe.

Key competencies
  • Business development, account management, and client relationship building
  • Commercial strategy, sales, and stakeholder communication
  • Organisational strategy and leadership, grounded in academic and applied experience
Experience highlights
  • Consulting: Business Development Consultant at VAEKST and Business Developer at Aftra, supporting B2B growth and commercial strategy in Copenhagen
  • Retail and commercial: Sales Assistant at SPORT 24, managing customer relationships and commercial operations over 2+ years in Copenhagen
  • Community and care: Home Health Care Assistant at Bergen kommune, and volunteer teacher and wildlife carer at Naankuse Wildlife Sanctuary, Namibia

Domain experience

Digital Design and Delivery
Service Design
Adoption
Experience Design

Years of experience

15

Clients

Lina Stranger-Johannessen

Account manager

Lina is an account manager at Canoe with a background in business development and economics. She holds an MSc in Economics and Business Development from Copenhagen Business School and brings international experience from studying and competing as a varsity athlete in the United States. With experience spanning tech, insurance, and consulting, she supports Canoe's clients by combining commercial understanding with strong relationship-building and communication skills.

Key competencies
  • Business development, client relationship management, and account coordination
  • Market analysis, financial forecasting, and commercial strategy
  • Communication, content production, and stakeholder engagement
Experience highlights
  • Tech: Business Developer at Playable, developing commercial strategies in the marketing technology space
  • Insurance and fintech: Analyst at Tillit Insurance, mapping European Insurtech marketplaces and developing partnership and revenue forecasts
  • Consulting: Business Development Consultant at VAEKST, supporting B2B sales and outbound growth strategies

Domain experience

Digital Design and Delivery
Service Design
Adoption
Experience Design

Years of experience

15

Clients

Anders Instebø, Product and Organisational Designer at Canoe

Anders Instebø

Product and organisational designer

Anders is a multi-disciplinary designer and facilitator with over 17 years of experience across digital design, service design, leadership and transformation in both private and public sector organisations. He has a broad academic background in sociology, philosophy, communication, organisation and leadership, and is particularly driven by helping organisations handle uncertainty, build psychological safety and create value in complex environments.

Key competencies
  • User-centred digital product and service design, from insight and concept development to detailed UX and UI for complex, cloud-based tools and portals where data, workflows and business rules must be translated into intuitive solutions for demanding professional users.
  • Service and organisational design, using design methodology and dialogue to strengthen culture, psychological safety and collaboration, and to connect user needs with strategic and organisational goals in change and transformation processes.
  • Facilitation and process leadership across disciplines and levels, designing and leading workshops, leadership programmes, mergers and co-creation processes that build trust, shared understanding and clear direction in organisations undergoing change.
Selected clients
  • Energy and offshore: Equinor (digital tools for monitoring and analysing sensor data, and internal project overview tools), Vattenfall (dashboard for finance, progress, risk and analysis), Petoro (brand development and internal anchoring of new profile).
  • Public sector and education: Sokkeldirektoratet (new digital portal for application and reporting processes on the Norwegian continental shelf), Universitetet i Stavanger (merger process and organisational development for combined institutes), Norsk Barnebokinstitutt (organisation and team development).
  • Other sectors: Laerdal Medical (workflow mapping linked to ERP implementation), Kanvas barnehager (leadership day facilitation), Sidekick/Helse Stavanger (youth mental health app concept), Techouse, NorDan, Frelsesarmeen, Kirkens Bymisjon, Risa and other organisations within brand, communication and service development.
  • User-centred digital product and service design, from insight and concept development to detailed UX and UI for complex, cloud-based tools and portals where data, workflows and business rules must be translated into intuitive solutions for demanding professional users.
  • Service and organisational design, using design methodology and dialogue to strengthen culture, psychological safety and collaboration, and to connect user needs with strategic and organisational goals in change and transformation processes.
  • Facilitation and process leadership across disciplines and levels, designing and leading workshops, leadership programmes, mergers and co-creation processes that build trust, shared understanding and clear direction in organisations undergoing change.

Domain experience

Digital Design and Delivery
Service Design
Adoption
Experience Design

Years of experience

15

Clients

Annie Hjelmervik, Co-founder and Service Designer at Canoe

Annie Hjelmervik

Co-founder and service designer

Annie is a senior service designer with 15 years of experience in service development and change processes across private and public sector. She combines systemic thinking, strong visualisation skills and hands-on facilitation to build shared understanding and drive implementation in complex stakeholder landscapes.

Key competencies
  • Service design and systemic design for new services. From rapid design sprints and experiments to multi-year roadmaps and implementation
  • Supporting long-term adoption- and change processes by designing for change willingness and capability
  • User involvement and insight work with all layers of an organisation, including end-users and vulnerable groups. With a particular experience from health and public sector and a strong emphasis on trust, communication and safe participation
  • Facilitation of cross-sector collaboration, behavioral and cultural change related to implementing new services in large organisations, including connecting design processes to political and organisational goals to secure momentum over time
Recent project highlights
  • Health and public sector: Stavanger University Hospital (Helse Stavanger), Oslo University Hospital, Bufdir, Kolumbus (public transport)
  • Energy and industry: Equinor, Aker BP
  • Other: Nordic Unmanned, Destination North cape, Nordic Edge expo

Domain experience

Digital Design and Delivery
Service Design
Adoption
Experience Design

Years of experience

15

Clients

Tina Grønnevik, Organisational Designer at Canoe

Tina Grønnevik

Organisational designer

Tina is an organisational designer with over 20 years of experience in developing products, services and organisations across public and private sectors, with particular focus since 2019 on strategic organisational development, service innovation and leadership as a tool for addressing complex societal challenges. She has held key roles in projects for the Norwegian Tax Administration (Skatteetaten), Stavanger Municipality and Stavanger University Hospital, developing leadership development frameworks and improving services and user experiences.

Key competencies
  • Strategic organisational development, leadership and change management, developing and implementing frameworks for leadership development and new ways of working in the public sector, leading large cross-functional processes with broad involvement and solid anchoring
  • Service innovation and user-centred design, using design methodology and cross-functional collaboration to map needs, identify challenges and create good processes for development and improvement, with strong focus on building safe relationships and creating space for exploration, learning and development
  • Facilitation and co-creation, experienced process leader and facilitator for development and improvement initiatives across professional areas and organisational levels, creating safe arenas for collaboration, learning and development
Recent project highlights
  • Public sector: Norwegian Tax Administration (Skatteetaten – improved first-line leadership and capability development), Stavanger Municipality (leadership development framework, transformation programme framework), Stavanger University Hospital (organisational development for new hospital, service development)
  • Other: FRÆND (board member – employment and language training for multicultural backgrounds), publishing and media (concept and product development in the publishing sector)

Domain experience

Digital Design and Delivery
Service Design
Adoption
Experience Design

Years of experience

15

Clients

Martin Klausen, Product Designer at Canoe

Martin Klausen

Product designer

Martin is a digital product designer with 19 years of experience designing and developing digital products and experiences across technology, finance, real-estate etc. He combines problem-solving and user-focused implementation to create appealing and functional solutions that deliver value for both users and organisations.

Key competencies
  • Wireframes, prototyping and interaction design using Figma, AI code tools and rapid sketching to test user flows early, facilitate communication with teams and stakeholders, and reduce development time
  • User insight and universal design (WCAG), collecting and analysing user data through interviews, surveys and testing to create accessible, user-centric digital solutions that serve diverse user groups
  • Design systems, micro-animations and visual coherence, developing component libraries, style guides and token-based architectures that maintain brand identity, user experience and efficiency across projects
Recent project highlights
  • Finance and real estate: OBOS (Styrerommet – DOGA-mark and IxDA-prize), PowerOffice (mobile app branding), DNB (Housing Journey campaign – multiple international design awards)
  • Energy and sustainability: Stepwise product designer (emissions and energy efficiency platform)
  • Other: Volkswagen (digital showroom), Swims (e-commerce), Hyre (car-sharing branding), Dibber (kindergarten communication platform), Hesselberg (machinery rental), Farris, Lofoten and various app, brand and campaign work

Domain experience

Digital Design and Delivery
Service Design
Adoption
Experience Design

Years of experience

15

Clients

Nick Merrigan, Co-founder and Product Designer at Canoe

Nick Merrigan

Co-founder and product designer

Nick is a co-founder of Canoe and a digital designer with over 20 years of experience in digital transformation, innovation and sustainability programmes for global companies, start-ups and essential social infrastructure. He combines strategy with hands-on delivery, using UX, UI, agile methodologies, storytelling, communications, and design thinking to develop data journeys, prototypes, digital innovation, and organisational change, focusing on the energy sector and decarbonisation.

Key competencies
  • Data journeys and digital transformation, mapping legacy systems, designing SaaS cloud solutions and developing tools like dashboards, resource forecasting and emissions tracking that turn data into actionable insight for complex operations
  • Digital innovation and UX/UI design, leading processes from concept to scalable product, combining service and interaction design to reduce risk, accelerate adoption and move from insight and prototyping to product strategy, design systems and measurable user experiences
  • Sustainability transformation and decarbonisation, helping companies embed sustainability as a core business value, identifying efficiency gains, prioritising action and building tools that reduce fuel consumption and emissions without compromising performance, connecting strategy to real environmental and commercial results
  • Aligns teams around shared goals through hackathons, workshops and visual facilitation. Builds momentum by making progress visible and engaging, using co-creation, team events and strong visual communication to establish a genuine team spirit and move complex work forward with purpose and clarity
Recent project highlights
  • Stepwise – Chief Design Officer, SaaS platform for offshore emissions reduction – enabling 10–15% annual reductions in fuel use and emissions for TotalEnergies, Serica and Anasuria
  • Equinor – Offshore wind research product designer
  • Aker BP – Facilitator and product designer for the Eureka digital transformation programme

Domain experience

Digital Design and Delivery
Service Design
Adoption
Experience Design

Years of experience

15

Clients

Mats Eikemo, Co-founder and Product Designer at Canoe

Mats Eikemo

Co-founder and product designer

Mats is a co-founder of Canoe and a service and UX designer with 12 years of experience designing digital products and services across finance, energy, healthcare and public sector organisations. He is trained as an industrial designer from NTNU and works with iterative design methodology, always including users, customers and colleagues in the process, specialising in building bridges between understanding today's service and creating tomorrow's desired experience.

Key competencies
  • User insight and journey mapping, conducting in-depth interviews, observation and analysis to understand user needs, pain points and opportunities for better experiences across complex domains like finance and offshore wind
  • Service design and UX design end-to-end, from early discovery and concept development through to continuous design in product teams, ensuring user-centred solutions that meet both user needs and business goals
  • Design leadership and cross-functional collaboration, building strong product and design teams, facilitating continuous discovery and ensuring consistent application of design systems and principles across products and services
Recent project highlights
  • Finance and investments: DNB (Spare app positioning, investment strategy and continuous design)
  • Energy: Equinor (Storm design leadership for offshore wind operations), COSL (offshore operations dashboard)
  • Healthcare and transport: Laerdal Medical (CPRmeter app design and SimPad), Kolumbus (premium bus experience design, travel guide app), Odda Municipality and Trolltunga experience improvement

Domain experience

Digital Design and Delivery
Service Design
Adoption
Experience Design

Years of experience

15

Clients

Anders Attramadal, Co-founder and Organisational Designer at Canoe

Anders Attramadal

Co-founder and organisational designer

Anders is a senior consultant and co-founder of Canoe with more than 19 years of experience from design and leadership roles in complex private and public organisations. He combines industrial design, engineering and top-level sports experience with a strong focus on building effective teams, structures and ways of working that deliver measurable results.

Key competencies
  • Service and strategic design for digital solutions, new services and business development
  • Organisational development, agile transformations and facilitation of co-creation processes across silos, budgets and stakeholder groups
  • Programme and project management in large industrial and digital transformation initiatives, including competence and change programmes linked to major investments and new buildings
Recent project highlights
  • Energy and industry: Aker BP (Eureka digital transformation programme and future maintenance loop), Equinor (large industrial projects), Eikill Rig Consultant, Head of Product for Stepwise (software and advisory platform for operators and rig companies), Shell Norway (Reshape reorganisation)
  • Transport, finance and digital: Avinor/Oslo Airport (learning journey for new terminal), Sparebanken Vest (customer journey for housing), Cognite (digitalisation of EPC processes)
  • Start-ups and scale-ups: Several growth companies where Anders has supported strategy, structure, governance and ISO-inspired management systems

Domain experience

Digital Design and Delivery
Service Design
Adoption
Experience Design

Years of experience

15

Clients

Trond Dagsland, Co-founder and CEO at Canoe

Trond Dagsland

Co-founder, service designer & CEO

Trond is a co-founder of Canoe and a service designer with 15 years of experience designing products, services and organisations for public and private clients. He combines passionate user experience design with transformation and behaviour change, drawing on his background as a trained musician and actor to lead learning and cultural development initiatives. Trond has held leadership roles as Regional Director at EGGS Design and CEO at Canoe, working across health, public sector, mobility, energy and larger cultural institutions such as theatres and museums.

Key competencies
  • Service design and implementation focused on behaviour and culture change, designing services and competence programmes linked to major building projects and organisational transitions, with strong focus on learning and cultural development
  • Inclusive co-creation processes across complex stakeholder landscapes, facilitation and process leadership with experience from theatres, museums, hospitals, municipalities and mobility companies, creating space for exploration and collaboration
  • Learning design and behaviour training, drawing on theatre background to deliver practical behaviour training and train-the-trainer programmes, designing engaging and transformative learning journeys for large-scale change initiatives (won DOGA Mark for Design twice)
Recent project highlights
  • Mobility and transport: Kolumbus (culture-building for better passenger experience, Bylinjen bus concept, train-the-trainer programmes across Rogaland)
  • Health and public sector: Stavanger University Hospital (employee-centred transition programme), Stavanger Municipality (multiple service and organisation development projects), Avinor/Oslo Airport (22,000 staff learning journey for new terminal)
  • Other and culture: Shell Norway (Reshape reorganisation), Aker BP (digital transformation and employee change journey), Sparebanken Vest, Sjøfartsdirektoratet, Faktisk.no, Rogaland County Council, multiple municipalities and larger cultural institutions (including theatres and museums) on sustainability, inclusion and community development projects

Domain experience

Digital Design and Delivery
Service Design
Adoption
Experience Design

Years of experience

15

Clients

Irene Grastveit, Organisational Designer at Canoe

Irene Grastveit

Organisational designer

Irene is a senior organisational designer and consultant with 30 years of experience from roles in consulting, teaching and facilitation, including positions in MindUp, KPMG and Canoe. She works at the intersection of learning, organisational development and strategy, helping leaders and teams design better ways of working and build capabilities that last over time.

Key competencies
  • Design and facilitation of learning and development programmes for leaders and employees, with a strong focus on practical tools, reflection and transfer to everyday work
  • Organisational development and change processes, including culture, collaboration and continuous improvement, often in complex environments with many stakeholders
  • Consulting and advisory work on strategy, performance and behaviour, drawing on long experience as a facilitator and lecturer at BI Norwegian Business School and in her own consulting companies
Recent project highlights
  • Professional services and consulting: KPMG and other organisations working with advisory services, where Irene has contributed to learning, development and internal improvement initiatives
  • Education and learning: BI Norwegian Business School and other learning arenas where Irene has designed and delivered courses and programmes for leaders and professionals
  • Other: A broad range of private and public clients served through MindUp, Canoe and previous roles, where Irene has supported learning, development and organisational change

Domain experience

Digital Design and Delivery
Service Design
Adoption
Experience Design

Years of experience

15

Clients

Morten Mønness, Co-founder and Organisational Designer at Canoe

Morten Mønness

Co-founder and organisational designer

Morten is a senior consultant and founder of Canoe with over 20 years of experience in strategy, organisational development and service design for complex private and public organisations. He combines strategic design, systemic thinking, and hands-on implementation, with a strong focus on securing buy-in from leadership, operations, and frontline teams.

Key competencies
  • Strategic design and service design for new services, digital solutions and business development
  • Organisational development, agile ways of working (Scrum@Scale), and leadership and team development
  • Process and programme management in complex programmes across sectors, companies and organisational levels
Recent project highlights
  • Energy and industry: Vattenfall (new nuclear power plant), Shell Norway (company-wide reorganisation “Reshape”), Aker BP (agile in digital transformation programme), Viking Aqua (land-based salmon farming)
  • Health and public sector: Helse Vest, Stavanger University Hospital, Stavanger Municipality, Digi Rogaland, New Øygarden Municipality, several municipalities and public authorities
  • Other: Laerdal Medical, Backe Gruppen, MøllerGruppen, University of Oslo

Domain experience

Digital Design and Delivery
Service Design
Adoption
Experience Design

Years of experience

15

Clients

Yee Shin Tan (Shin), Product Designer at Canoe

Yee Shin Tan (Shin)

Product designer

Shin is a senior designer and facilitator with over 13 years of experience in brand development, digital product design and experience design across Southeast Asia and Europe. She combines design leadership, visual communication and facilitation to help teams and organisations create clarity in complex environments and translate strategy into concrete services, tools and experiences.

Key competencies
  • Brand strategy, visual identity and design systems that connect product, marketing and investor communication
  • Digital product and service design, including user research, prototyping and end-to-end UX for SaaS platforms and public services
  • Workshop design and facilitation that builds shared understanding across disciplines, from leadership and specialists to end users
Recent project highlights
  • Technology and industry: ABAX (brand and digital design system in a scale-up phase), AlexisHR (product and brand design system for HR SaaS), Stepwise (design support for an emissions and energy management platform)
  • Health and public sector: Team På Tvers / Stavanger Municipality (visual facilitation tool for families and professionals in health services), Hyper Island social innovation projects within health and education
  • Sustainability and impact: Lysir (biotech startup using circular upcycling technologies, where Shin has contributed to purpose, brand platform and investor communication at the intersection of science, sustainability and business)

Domain experience

Digital Design and Delivery
Service Design
Adoption
Experience Design

Years of experience

15

Clients

Linn Johansson

Product designer

Linn is a product designer with over 10 years of experience developing digital products in complex domains for both private and public organisations. She combines strategy, empathy and systems thinking to create coherent digital products, working closely with users and cross‑functional teams from early exploration through launch and continuous improvement.

Key competencies
  • Navigating complex domains: Simplifies regulations, processes and technology into understandable and effective digital solutions. Experience includes work for the Norwegian Correctional Service and Gjensidige.
  • Insight‑driven product development: Uses qualitative and quantitative methods to translate user needs, business goals and technical constraints into clear product strategies and tested concepts (e.g., DNB Spare).
  • Holistic product design: Develops and applies design systems to ensure visual, functional and experiential consistency across interfaces and over time.
Selected projects
  • Public sector: Norwegian Correctional Service (digital solutions supporting complex case handling), Stavanger Municipality (Team Across).
  • Finance and insurance: DNB (Spare app and mobile banking), Gjensidige (product design and improvements to digital customer journeys).
  • Education: Student Welfare Organisation in Oslo and Akershus (Leile – a product awarded the DOGA Design Award).

Domain experience

Digital Design and Delivery
Service Design
Adoption
Experience Design

Years of experience

15

Clients

Canoe works where things get messy, across sectors, systems, and teams. Complexity needs more than know-how. It needs trust, clarity, and people who don’t flinch. We ask the right questions, listen hard, and build solutions that work.

Careers

Interested in joining our team?

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