Product Design SURVEY

How is your product team actually perorming in the real world

Illustration of people collaborating on digital product design

How we work

Organisations are often designed for planning rather than doing. This structural gap is where ambitious initiatives stall, decisions are delayed by bureaucracy, and energy is wasted.

Canoe helps you close this gap by redesigning how your organisation is wired. We ensure your operating model, change programs, and culture are all aligned with end-user and customer value.

The payoff is immediate and measurable: fewer stalled initiatives, faster decisions, and change that actually delivers results.

We work with

Why we succeed

We don’t rely on generic methodologies. Canoe’s proprietary Change Journey framework runs through all our work. Our approach ensures every step is consistently tied to customer value, clear leadership behaviours, and measurable outcomes. This structured approach is the backbone that moves change effectively from strategic intent to full adoption.

Impact

64%
Increase in reported brand trust
Mobility
Increased turbine lifetime
For offshore wind mills
Energy
Established a leading
UX team
Public & Government
25–45%
Reduction in CO₂ intensity (Te/m)
Energy

testimonials

Several leaders across the digital organisations in Equinor highlighted project Storm, as a best‑practice example of how strong end‑user engagement and thoughtful design can significantly elevate project outcomes. The approach is setting the bar and should be pushed even further.

Anonymous
Digital VP, Equinor
Anonymous

The agile working methodology has enabled us to execute with a truly integrated partner team, continuous testing and embracing new data creating Next-Gen RAS

Trond Ove
Project director, Viking Aqua
Trond Ove

Kolumbus has worked with Canoe developing our cultural building project "KULtur”. Through the entire process we have benefited from a brilliant service attitude and an ability to turn around quickly when needed!

Geir Helge Hagen
Operations manager, Kolumbus
Geir Helge Hagen

We simply would not be where we are without them. From day one, they brought clarity to roles, aligned our product architecture with how people actually work, and built real momentum through rapid prototyping and strategy sessions. Their support with DevOps and ISO 27001 gave us the confidence to grow safely. They make you feel like their only customer, no fuss, they simply deliver. I've seen billion-dollar companies that don't achieve the same quality of work. Most importantly, they've become genuine friends and a real part of the Stepwise family.

Finlay Johnston
Chief Revenue Officer, Stepwise
Finlay Johnston

Canoe has played a key role in the design of the Stepwise application and has been central to improving the user experience. They thoroughly understand the user's needs, ask good questions and simplify complex challenges. Canoe sees things from multiple perspectives, challenges constructively and contributes to better solutions. They standardise the design to create wholeness and consistency, are reliable, take ownership and deliver quality on time.

Njål Aarsland
Lead Solutions Architect, Stepwise
Njål Aarsland

UX-bidraget har gjort samarbeidet i teamet mer effektivt og helhetlig. Gjennom god kartlegging av prosesser og behov har det vært enkelt å jobbe tett sammen mellom design og utvikling, med en tydelig og sømløs overgang fra innsikt til konkrete design/prosess løsninger. Prosessene har blitt klarere uten å bli tunge, noe som har gitt bedre flyt og høyere kvalitet i leveransene.

Nikolay Pukhovski
Tech lead, Kriminalomsorgen
Nikolay Pukhovski

Canoe have been partners with Stepwise from the very beginning. They have helped us shape the organisation and the platform's user experience, ensuring that structure, workflows, and design work together in practice. The collaboration has been hands-on, thoughtful, dedicated, and important in turning an early idea into a successful product and service for our clients globally.

Per-Robert Jacobsen
Co-Founder and Head of Corporate Strategy & Partnerships, Stepwise
Per-Robert Jacobsen
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Trond Dagsland, Co-founder and CEO at Canoe

Ready to move from intent to impact?

Book a conversation with
Trond Dagsland