Product Design SURVEY

How is your product team actually perorming in the wold

Illustration of people collaborating on digital product design

How we work

Organisations are often designed for planning rather than doing. This structural gap is where ambitious initiatives stall, decisions are delayed by bureaucracy, and energy is wasted.

Canoe helps you close this gap by redesigning how your organisation is wired. We ensure your operating model, change programs, and culture are all aligned with end-user and customer value.

The payoff is immediate and measurable: fewer stalled initiatives, faster decisions, and change that actually delivers results.

We work with

Why we succeed

We don’t rely on generic methodologies. Canoe’s proprietary Change Journey framework runs through all our work. Our approach ensures every step is consistently tied to customer value, clear leadership behaviours, and measurable outcomes. This structured approach is the backbone that moves change effectively from strategic intent to full adoption.

Impact

64%
Increase in reported brand trust
Mobility
Increased turbine lifetime
For offshore wind mills
Energy
Established a leading
UX team
Public & Government
25–45%
Reduction in CO₂ intensity (Te/m)
Energy

testimonials

Several leaders across the digital organisations in Equinor highlighted project Storm, as a best‑practice example of how strong end‑user engagement and thoughtful design can significantly elevate project outcomes. The approach is setting the bar and should be pushed even further.

Anonymous
Digital VP, Equinor
Anonymous

The agile working methodology has enabled us to execute with a truly integrated partner team, continuous testing and embracing new data creating Next-Gen RAS

Trond Ove
Project director, Viking Aqua
Trond Ove

Kolumbus has worked with Canoe developing our cultural building project "KULtur”. Through the entire process we have benefited from a brilliant service attitude and an ability to turn around quickly when needed!

Geir Helge Hagen
Operations manager, Kolumbus
Geir Helge Hagen

We simply would not be where we are without them. From day one, they brought clarity to roles, aligned our product architecture with how people actually work, and built real momentum through rapid prototyping and strategy sessions. Their support with DevOps and ISO 27001 gave us the confidence to grow safely. They make you feel like their only customer, no fuss, they simply deliver. I've seen billion-dollar companies that don't achieve the same quality of work. Most importantly, they've become genuine friends and a real part of the Stepwise family.

Finlay Johnston
Chief Revenue Officer, Stepwise
Finlay Johnston

Canoe has played a key role in the design of the Stepwise application and has been central to improving the user experience. They thoroughly understand the user's needs, ask good questions and simplify complex challenges. Canoe sees things from multiple perspectives, challenges constructively and contributes to better solutions. They standardise the design to create wholeness and consistency, are reliable, take ownership and deliver quality on time.

Njål Aarsland
Lead Solutions Architect, Stepwise
Njål Aarsland

UX-bidraget har gjort samarbeidet i teamet mer effektivt og helhetlig. Gjennom god kartlegging av prosesser og behov har det vært enkelt å jobbe tett sammen mellom design og utvikling, med en tydelig og sømløs overgang fra innsikt til konkrete design/prosess løsninger. Prosessene har blitt klarere uten å bli tunge, noe som har gitt bedre flyt og høyere kvalitet i leveransene.

Nikolay Pukhovski
Tech lead, Kriminalomsorgen
Nikolay Pukhovski

Canoe have been partners with Stepwise from the very beginning. They have helped us shape the organisation and the platform's user experience, ensuring that structure, workflows, and design work together in practice. The collaboration has been hands-on, thoughtful, dedicated, and important in turning an early idea into a successful product and service for our clients globally.

Per-Robert Jacobsen
Co-Founder and Head of Corporate Strategy & Partnerships, Stepwise
Per-Robert Jacobsen
1
/
9

Our Focus

Canoe empowers organisations to execute their ambitions by bridging the gap between strategic intent and everyday experience. Our mission is to turn vision into value and purpose into measurable impact – so leaders, teams, and organisations can confidently navigate a changing world. Grounded in a human-centred philosophy, Canoe brings together practical expertise in innovation, learning, and transformation to drive momentum where it matters most.

Our clients turn to us when they need to move faster, align people around purpose, and turn complex challenges into measurable opportunities. With a proven methodology and a team that blends strategy, human insight, and execution know-how, we guide organisations to innovate with confidence, strengthen culture from within, and build the capabilities that drive lasting growth. We believe in a collaborative approach, where our clients are integral to the process.

Why Canoe

In a market shaped by uncertainty, rapid technological change, and rising stakeholder expectations, Canoe is your partner for transformational growth. We help leaders close the gap between bold strategy and everyday execution—unlocking value, resilience, and lasting advantage.

What sets Canoe apart

Deep market insight: Canoe grounds every engagement in a sharp analysis of today’s business, economic, user needs, and leadership realities. We bring actionable intelligence on growth, innovation, and efficiency, empowering your executive team to lead with confidence in turbulent times.

Results, not reports: Our programs are built for measurable progress, not paperwork. We design and embed solutions so your teams and culture turn plans into impact, whether through transformation, product innovation, cost discipline, or workforce up-skilling.

Human-centred transformation: Sustainability, collaboration, and talent are strategies. Canoe helps you operationalise purpose, integrate climate and ESG priorities, and enable cross-functional teams to perform at their best.

Co-creation with leadership: We work side-by-side with C-Suite and next-generation leaders, fostering trust, diverse perspectives, and the practical skills needed to thrive, across silos and borders.

Sustainable, collaborative transformation: Canoe embeds sustainability, systems thinking, and optimistic leadership at the heart of your organisation.

Why Canoe
What sets Canoe apart
Our focus
Why Canoe

In a market shaped by uncertainty, rapid technological change, and rising stakeholder expectations, Canoe is your partner for transformational growth. We help leaders close the gap between bold strategy and everyday execution—unlocking value, resilience, and lasting advantage.

What sets Canoe apart

Canoe empowers organisations to execute their ambitions by bridging the gap between strategic intent and everyday experience. Our mission is to turn vision into value and purpose into measurable impact – so leaders, teams, and organisations can confidently navigate a changing world. Grounded in a human-centred philosophy, Canoe brings together practical expertise in innovation, learning, and transformation to drive momentum where it matters most.

Our clients turn to us when they need to move faster, align people around purpose, and turn complex challenges into measurable opportunities. With a proven methodology and a team that blends strategy, human insight, and execution know-how, we guide organisations to innovate with confidence, strengthen culture from within, and build the capabilities that drive lasting growth. We believe in a collaborative approach, where our clients are integral to the process.

Our focus

Deep market insight: Canoe grounds every engagement in a sharp analysis of today’s business, economic, user needs, and leadership realities. We bring actionable intelligence on growth, innovation, and efficiency, empowering your executive team to lead with confidence in turbulent times.

Results, not reports: Our programs are built for measurable progress, not paperwork. We design and embed solutions so your teams and culture turn plans into impact, whether through transformation, product innovation, cost discipline, or workforce up-skilling.

Human-centred transformation: Sustainability, collaboration, and talent are strategies. Canoe helps you operationalise purpose, integrate climate and ESG priorities, and enable cross-functional teams to perform at their best.

Co-creation with leadership: We work side-by-side with C-Suite and next-generation leaders, fostering trust, diverse perspectives, and the practical skills needed to thrive, across silos and borders.

Sustainable, collaborative transformation: Canoe embeds sustainability, systems thinking, and optimistic leadership at the heart of your organisation.

Trond Dagsland, Co-founder and CEO at Canoe

Ready to move from intent to impact?

Book a conversation with
Trond Dagsland