Thanks for sharing your perspective. We’ve crunched the numbers, connected the dots, and the results are ready. Time to see how your product and team stacks up in the wild.
Score
18
Your product is: Feature-Led
Your product work is primarily driven by delivery. Success is defined by shipping, velocity, and output, while adoption and behavioural change are treated as downstream concerns. Value is often assumed to appear once features are released, which can result in low usage and missed returns on investment. Users are expected to adapt on their own, with limited support or follow-up. To progress, adoption needs to be treated as a core design and delivery responsibility, not a task left until after launch.
Actions to improve in the next 90 days:
- Assign a named owner for adoption on one active product, covering onboarding, communication, and follow-up.
- Define one clear post-launch behavioural success signal and review it every sprint.
- Run short user check-ins after release to identify blockers and prioritise fixes over new features.
Options to dive deeper with Canoe:
We focus on one product or service and map where adoption breaks down, using hands-on tools and real user insight.
Adoption-driven roadmap
A clear Now / Next / Later plan that aligns product, business, and operations around adoption and outcomes.
Book a short results review
30 minutes. We walk through your score and share 1–2 tailored ideas. No strings attached.



