DNB
Continuous improvement of the savings and investment experience
Digital savings and investment for DNB, Norway’s largest bank
sector
Services
The challenge
DNB needed to redesign its savings and mutual funds solutions as part of a new online bank and rebuilt software architecture. Later, the same foundations had to serve both DNB and Sbanken through a major bank merger and a common savings platform. With more than 700,000 customers across channels, solutions had to be intuitive and validated for very different user needs, from first-time savers to advanced investors, while handling complex products and strict regulatory requirements.
What we did
Canoe worked over several years as embedded UX and service designers in many of DNB's product teams, covering savings, funds, investment accounts and pensions. Close collaboration with product owners, developers and other designers ensured coherent experiences and continuous improvements to design patterns and design system components across teams.
Work included redesigning key products for the new online bank, designing a shared savings and investment platform for DNB and Sbanken, and further developing the "savings and investment universe" with improved purchase flows, fund inspiration to help customers get started, and a new savings calculator. As UX designers, we contributed to user flows, functional improvements, interaction patterns and visual refinement in line with DNB's design system, continuously validating with usability tests and ongoing end-user involvement.
Impact
DNB achieved more intuitive and consistent savings and investment journeys that make it easier for customers to understand, start and follow up their savings across the new online bank and the shared platform with Sbanken.
Continuous UX work in product teams laid the foundation for faster improvement cycles, stronger collaboration between design and development, and a more coherent digital customer experience for savings and investments.
- 700,000 customers now served through a unified, intuitive savings and investment experience.
- Successful platform merger across two major banks, with coherent journeys instead of duplicated solutions.
- Continuous UX practices enabling faster iteration and stronger collaboration between product, design and tech.
- Improved customer satisfaction and reduced time‑to‑market for new features through better design processes.
Why Canoe
DNB needed partners who could work embedded over multiple years, evolving a complex platform. Canoe combined financial services experience with product design and UX practices to help continuously improve, even during a large merger.
