ABAX
Scalable brand and design system for growth
Driving consistency and collaboration through design infrastructure
sector
Services
ABAX is a European SaaS and hardware company founded in Norway, specialising in telematics, IoT and asset management solutions. They offer cloud-based platforms that let businesses track, monitor and manage vehicles, machinery and tools across their operations.
The challenge
ABAX needed a stronger visual identity and digital design system to connect its products, support international growth and improve communication across marketing, product and internal teams.
As the company scaled, inconsistent design and fragmented assets slowed delivery, weakened brand recognition and made it harder for teams to work efficiently together.
What we did
Canoe defined a clear brand identity aligned with ABAX’s business strategy, including core messaging and visual principles that could work across markets. We created a flexible digital design system with modular components and guidelines, and designed a new scalable website and CMS to support faster launches and updates.
Our team embedded design best practices and governance through stakeholder workshops, ensuring marketing, product and internal communications teams had a shared way of working and clear ownership of the system.
Impact
- 64% increase in brand reputation scores.
- Solid increases in customer satisfaction metrics and perceived professionalism.
- Consistent brand experience across all touchpoints and channels.
- Faster time‑to‑market for new marketing campaigns and product initiatives, with internal teams empowered by clear design guidelines and reusable components
Why Canoe
ABAX needed designers who could work across brand, product and systems thinking. Not just improve the look and feel of individual assets. Canoe combined strategic brand work with digital product and design‑system expertise to create scalable infrastructure that supports growth and maintains consistency as the company expands internationally.
