March 1, 2025
Coffee Chats
Coffee Chat with Anders Instebo: Organisational Designer at Canoe
Nick Merrigan

Anders started his career with graphic design.
He's spent the last 17 years figuring out why organisations can't change, even when they desperately need to.
From logos to why
It turns out those two things are more connected than they look. Design teaches you to challenge assumptions. So does philosophy. So does sociology. Anders has spent time with all three, and somewhere along the way he realised they were pointing at the same thing: understanding why people think the way they do, and what it actually takes to get them to think differently.
"Design and philosophy have a lot in common. Both challenge assumptions, encourage reflection, and expand our understanding of people and systems. It's not just about theory. It's about actively shaping how we work, interact, and solve problems."
Working with organisations that dare to change
He doesn't work for organisations that want someone to confirm what they already believe. He works with organisations that are willing to be uncomfortable. That distinction matters.
Anders has worked alongside some of Norway's largest and most complex organisations, Equinor, Vattenfall, Sokkeldirektoratet, Laerdal Medical, helping leadership teams navigate change that runs deeper than a restructure or a new strategy deck. The kind of change that asks people to examine the assumptions baked into how they've always done things.
On friction, safety, and honest leadership
He's direct about what that requires.
"As designers, we need to empower teams to put ideas on the table and improve them without taking things personally. True innovation isn't about making everyone agree, it's about creating psychological safety so people can disagree productively and push ideas forward."
"Leaders should be better at handling friction. And sometimes, better at creating it."
That last one surprises people. But Anders means it. A team that never disagrees isn't thinking. A leader who avoids tension isn't leading. His work is about building the conditions where honest, generative friction can happen, where ideas get stress-tested, and the best ones survive.
Seventeen years working at the intersection of design, sociology, and organisational development. One clear belief: the answers are already in the room. The job is creating the conditions to surface them.
Learn more about Anders here.









